Gift inspiration

http://www.designedandmade.co.uk/shop/embroidered-and-embellished-cushion-14

This cushion here is a lovely gift, the embroiday really caught my eye, I also like tea repeated print of flowers as it sets back and let's the embroidered bird stand out never more, which gives a sense of layers and space to the cushion with a hint of depth. 

Gift inspiration

http://printpattern.blogspot.co.uk/2013/12/xmas-2013-stop-clock.html?m=1

Here I have come across these gorgeous gift cards which I come across whilst I was looking at the blog referenced at the top of the page. I have chosen a selection of these Christmas cards as I liked the way the designer has used various prints and surface patterns to build up a design or shape which represent a Christmas theme. The cards are bright and eye catching with the use of bold vivid colours. I also liked how the cards arnt precise, for example the colour doesn't stay instidr the lines, this gives a fun and lively effect. 

Reports

Important facts that needs to be included in my report;

- make our reports look really nice 

- looks at good surface design work 

- where does it sell ? 

-Where and how is it marketed?

-Pricing ? 

-how did the company start ? 

-timeline 

- compition 

- production methods 

Reports

Possible report topics 

- look at the collection of 1 company/ designer/ maker/ textile/ artist ( or compare or contrast or pick 2

- a shop that sells things ; look at ; products- quality- aesthetics - where made - materials - influences 

Merchandise - windows - layouts 

-what they sell 

-who is there target customer 

-customer service 

-shopping experience 

-packaging 

-branding 

- analyse 

-mass production 

-techniques used 

- price 

Reports

What is a report?

A report is a peice if writing basics around reality and facts they are structured with contents, formats, sections and images and are for used on current times and things which are happening now. 

Report topics? 

- interiors 

- gift

- fashion

- trends 

- shops 

-designers 

-trade shows 

- professional practice 

-careers 

-selling work 

-emails

-letters 

-cvs

-ethics 

Final embroidary2

This is my second final embroidary that I have finally finish, I have used a various range if techniques to portray my drawings through embroidary. 

Crochet sample

Learning and trying to remeber how to crochet again. 

Finished my sample created this useung various different crochet techniques. 

What made me thing?

In this weeks lecture I found this slide the most interesting because of the way in which it brought the whole modelled look to reality, I wasn't aware that this went on and how much these images that surround us have been edited to give a false look which we think is normality. It is quite annoying that we are given this false advertising look which makes real people unhappy about themselves.

ethic

This clip here shows how women are can be changed using photoshop to make them look serial.
http://www.youtube.com/watch?v=u8kty1SEqZQ

Mass Production

The Realities of mass production is that cheep items that are mass produced come from poorer countries which there workers with work for cheep labour. It is wrong and unfair however it is up to higher people to stop this not us, They work long shifts if factories without and breaks and for next to nothing in return. This link is a video clip which shows a good documentary that explains this problem;

http://www.youtube.com/watch?v=SKsJcRI_Bu0

Copyright Issues

Here are some cases of copy right;

http://internetmarketing201.blogspot.co.uk/2012/02/h-copyright.html

Here on the left is a piece of work created by an artist which then the company H&M took and copied the design/slogan and printed it onto door mats, pillows and towels to then sell as there own and got caught copyrighting this product.



http://rachaeltaylordesigns.blogspot.co.uk/2012/07/strikingly-similar-design.html

In this image above it shows another case of copyright which was by Marks & Spencer, they had taken a designers print and used it on items of clothing as you can see in the image above.

Copyright Issues

I learnt from this weeks lecture that Copyright is a very serious matter and if you get caught Copyrighting or Plagiarising someone else's work as your own you can get into some serious trouble. So always make sure your using your own ideas and creating your own work!

Ethics and Environmental Issues

http://moodle.ccad.ac.uk/pluginfile.php/7066/mod_resource/content/1/Week11-Ethics%2C%20environmental%20issues%2C%20thinking.pdf

Ethics 

• ‘1 [usually treated as plural] moral principles that govern a person’s 

behaviour or the conducting of an activity: medical ethics also enter into 

the question’ (Oxford English Dictionary) 

 

• Critical thinking 

• ‘the objective analysis and evaluation of an issue in order to form a 

judgement: professors often find it difficult to encourage critical thinking 

among their students’ (Oxford English Dictionary) 

 

• Objective 

• ‘1(of a person or their judgement) not influenced by personal feelings or 

opinions in considering and representing facts: historians try to be 

objective and impartial’ (Oxford English Dictionary)

Printing onto fabric

I began each peice by fixing the fabric down so it didn't move. 

I then places my screen into and added the mixture to the screen and using a squeegee I evened out the mixture. 

Which left me with a print into the fabric like this, I waited for it to dry and them put them in the steamer for ten minute. 

This fixed the dyes into the fabrics as you can see here; 

Target Audience

One thing everyone must do when finding their target audience or mark is to 'analysis'. Analysis a group of customers or your product to fit a certain age group or audience of customers, so you know what they what, how they want it and who will want it.


http://www.startupmywebsite.com/how-do-i-reach-my-target-audience/

Judging a Target Audience

Here are a few things that should be considered when choosing an appropriate target audience which i found on this website;

http://avenueright.com/entries/75/10-questions-that-help-define-a-target-audience

Who buys your product?	What media do they use most often?
Are they predominately female or male?	What's the general attitude toward the product or service?
From what age group?	Education level?
What are their spending habits?	What are their product needs?
What's their geographic location? Local? Regional?	Lifestyle indicators (home, automobile ownership, for example)?

Target Audience

"Understanding the target audience allows you (or your copywriter) to craft a message that will appeal directly to these consumers, delivered through the media they use and in a language they speak.

A good place to start is by creating a profile of the target audience. This provides a basis for the media buying decisions in your consumer advertising campaign.

Consider the consumer base for your product or service—the target market. What are the common demographic, psychographic, and geographic characteristics? Use that information to draw up a profile that includes, at minimum

• Gender (75% male, 25% female, for example)
• Age (age 25-54)
• Education (some college), and 
• Location (within a 50-mile radius of Any town metropolitan area).
• http://avenueright.com/entries/75/10-questions-that-help-define-a-target-audience
• Here I have shown the research which really tells you what exactly a target audience is and what to consider when finding out which target audience a product will find into.

Target audience

Definition of Target Audience;

Particular group of people, identified as the intended recipient of an advertisement or message. Also called target Population

http://www.businessdictionary.com/definition/target-audience.html

Final embroidery

Here is one of my finals for embroidery all stretched and mounted. 

Koda trace

Here is the Koda trace that I created ready to go on my screen to the be covered in a light sensitive emulation and exposed to light. The blacked out parts have to be dark so the light doesn't pass through. 

Screen printing

This is my screen that I have exposed ready to print with. 

Printing

Here shows my print screams being exposed to light so the stencil transfers the print onto the fabric using light transfer.