Here are a few things that should be considered when choosing an appropriate target audience which i found on this website;
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- What media do they use most often?
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- Are they predominately female or male?
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- What's the general attitude toward the product or service?
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- What are their spending habits?
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- What are their product needs?
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- What's their geographic location? Local? Regional?
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- Lifestyle indicators (home, automobile ownership, for example)?
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