"Understanding the target audience allows you (or your copywriter) to craft a message that will appeal directly to these consumers, delivered through the media they use and in a language they speak.
A good place to start is by creating a profile of the target 
audience. This provides a basis for the media buying decisions in your consumer advertising campaign.
audience. This provides a basis for the media buying decisions in your consumer advertising campaign.
Consider the consumer base for your product or service—the target market. What are the common demographic, psychographic, and geographic characteristics? Use that information to draw up a profile that includes, at minimum
- Gender (75% male, 25% female, for example)
- Age (age 25-54)
- Education (some college), and
- Location (within a 50-mile radius of Any town metropolitan area).
- http://avenueright.com/entries/75/10-questions-that-help-define-a-target-audience
- Here I have shown the research which really tells you what exactly a target audience is and what to consider when finding out which target audience a product will find into.
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